Black Friday Instagram giveaway
Black Friday falls on the day after Thanksgiving in the US — the fourth Friday of November — and many shops worldwide now run promotions all week through Cyber Monday. A giveaway can warm up your audience before the sale starts. The key is to keep it simple and to be careful about linking it to purchases.
Run it before the sale, not during
A giveaway that runs the week before Black Friday builds your audience in time for the sale; one that runs during the sale competes with your own offers. A common format: announce the giveaway on Monday, close entries on Thursday, draw and announce on Friday morning together with the sale.
Be careful with "buy to enter"
In many countries, a prize draw that requires a purchase is regulated as a lottery or needs a free alternative way to enter. The safest format on Instagram is free entry through a comment. If you want to reward buyers, keep that as a separate promotion with its own terms, and check local rules before you publish.
Rules and filters
Ask for one comment per person, or decide that each tagged friend counts as one entry, and say it in the caption. AzuraSort can keep only the first comment of each account and require a minimum number of mentions or a hashtag, so the draw follows exactly what you published.
Announce with the sale
Post the reveal video when the sale opens and link the public verification page. Announcing a fair winner right before people start buying is a good moment to show that your brand plays by the rules.
FAQ
When is Black Friday?
It is the day after US Thanksgiving, which is the fourth Thursday of November. Many stores extend the promotions to Cyber Monday.
Can I ask people to buy something to enter?
It depends on your country, and in many places it changes the legal nature of the promotion. Free entry by comment is the safest format; check local rules before linking entries to purchases.
How do I count tagged friends?
Decide whether each tag is an entry or whether a minimum number of tags is required, write it in the rules and set the matching filter before drawing.
Is AzuraSort affiliated with Instagram?
No. AzuraSort is an independent tool made by LGP Digital and is not sponsored, endorsed or administered by Instagram or Meta.
Black Friday Instagram giveaway
Run your Black Friday giveaway