Mother's Day Instagram giveaway
Mother's Day is a gift occasion, which makes it a natural moment for a giveaway — but the date changes by country. It is the second Sunday of May in the United States, Canada and Australia, Mothering Sunday in the UK and Ireland falls in March (three weeks before Easter), and Mexico celebrates on 10 May. Plan around the date your audience actually celebrates.
Pick the right date for your audience
If most of your followers are in one country, use that date and close entries early enough for the prize to arrive before it. If your audience is international, consider a digital prize or say clearly which date the giveaway is timed for.
Prize ideas
A gift box from your shop, a spa or beauty service, a dinner, a photo session, flowers delivered on the day. A prize for two — the person who entered and their mother — makes the post more personal and invites people to tag each other.
"Tag your mum" done right
Asking people to tag their mother or someone they want to celebrate is accurate tagging and fits Instagram's guidelines. Asking them to tag random accounts is not. Say whether the prize goes to the person who commented or to the person they tagged, and whether one person can enter more than once.
Drawing and sharing
Draw from the comments with AzuraSort, keep one entry per person if that's your rule, and draw backups in the same go. A reveal video posted in Stories and a pinned comment with the verification link make the result easy to trust and to share.
FAQ
When is Mother's Day?
It varies: the second Sunday of May in the US, Canada and Australia; Mothering Sunday in March in the UK and Ireland; 10 May in Mexico; the first Sunday of May in Spain and Portugal.
Who wins: the person who commented or the person tagged?
Either works, but decide before publishing and write it in the caption.
Can I draw more than one winner?
Yes. Set the number of winners and backups before the draw; each winner is a different person.
Is AzuraSort affiliated with Instagram?
No. AzuraSort is an independent tool made by LGP Digital and is not sponsored, endorsed or administered by Instagram or Meta.
Mother's Day Instagram giveaway
Run your Mother's Day giveaway